I’m sure this worrying trend has been around for longer than a few years but either it rears its ugly head more frequently nowadays or I have started paying more attention to it. The trend I am referring to is of a large section of society moving towards an entirely external locus of control over their choices, actions and consequences. A trend that completely disregards autonomy and free will and locates the cause of many social, criminal and health related issues in videogames, advertising, marketing or rap music. Somewhere along the line, in the perception of said section of society, we have all become unthinking, undiscerning zombies who are passive recipients of messages from the outside world and totally vulnerable to their allegedly damaging effects. All sense of free will and agency is lost when these watchdogs blame or attempt to control what we watch, hear or consume rather than allowing us to be responsible for the choices we make- positive or negative.
Last week in the UK, a number of people went totally berserk and started hoarding petrol after one British MP remarked that there was going to be a fuel shortage and that people should start stocking up. Fire services were among the many who were up in arms about what they regarded as an irresponsible remark and warned people of the dangers of storing highly flammable liquids around the house. One woman suffered severe burn injuries after catching on fire while attempting to transfer petrol from a petrol container to a glass jug. She did this in her kitchen, where there was also a gas burner which may have been on at the time. Couple of days later, news channels reported that 81% people blamed the government’s advice for inciting panic in the public. It probably was a bit careless for an MP to advise people to stock up on petrol in frenzy, but can we really blame him if people subsequently chose to fill cans, buckets and water bottles with the damn thing? I’m acquainted with and know of several people who had the sense not to buy into the panic. That is evidence enough of there being some element of choice governing one’s responses to a piece of advice. In the face of such evidence I cannot logically blame one MP for what was irresponsible behaviour by members of the public.
Some time last year, there was uproar about supermarkets lowering the prices of chocolates and other sugary, fatty foods. Forgetting the fact that supermarkets were involved in an aggressive price war for all types of products and goods, groups and charities working to tackle the problem of obesity left no stone unturned in deeming this action by supermarkets utterly irresponsible. Two questions sprang to mind. 1. Since when did supermarkets assume responsibility for regulating the diet of the general population? 2. Why should the healthy, chocolate-loving section of society have to pay higher prices? I also had serious concerns about how these groups view obesity and what support they provide to people struggling with the problem. It seemed to me that they either believe that all people just walk around buying whatever is available cheaply without giving any thought to whether they need it, want it or should buy it, or that only the obese are susceptible to this kind of thoughtless shopping. The latter smacks of prejudice and if it’s the former, as a member of the group ‘all people’, I strongly object to this complete denial of my personal agency and am quite insulted by the unstated but obvious assumption being made here- that I cannot be trusted to make decisions about my behaviour. More recently, similar phenomena occurred with regards to the price of alcohol.
Similarly, I don’t think it’s fair that cigarette companies- as motivated as any other private enterprise by the desire to maximise their profits- are subjected to aggressive advertising/marketing controls. Cigarette packs have had to carry the ‘Smoking is injurious to health’ warning for several decades. Is it just me or is it true that in recent times the warning letters have become blacker, bigger and often larger than even the brand name? Australia recently passed legislation ordering cigarette companies to package cigarettes in identical, plain packaging without any branding and to carry graphic images of the consequences of smoking. In India, TV channels that carry images of people smoking often blur out the cigarette. So all we see is the hero doing something with his mouth to something blurry. I may be wrong, but I don't think this is necessarily better than just showing the damn cigarette.
I bet if you conducted a survey of smokers few, if any, would harbour the delusion that cigarette smoking improves one’s physical health. That being the case, I think cigarette companies should carry a written warning in a reasonable font size but be allowed to use attractive colours and attractive models in their marketing and advertising. As an adult, if I buy something purely because it comes in a pretty box or because I believe doing so will allow me to save children or date a supermodel, I and only I am responsible for the consequences of my decision.
Finally, there’s the matter of the influence of violent videogames and rap music on society, especially children. I recall reading about an incident in India in which a kid watched Shaktimaan (a TV show about a superhero), harboured a wish to fly like the superhero and died after jumping from his balcony. Was it tragic? Undoubtedly. Was the show to blame? Not in the slightest. A rapper famously said that if a child is easily influenced by everything he says in his songs, the child’s parents ought to reflect on why that is the case. Okay, so I have forgotten the actual words and it probably sounded a lot cooler the way he said it, but you get the point. I've been listening to rap since I was a teenager and I frequently play videogames that involve not inconsiderable amounts of killing, shooting, decapitating etc. in spite of which I have never owned a firearm, snorted cocaine or committed homicide in real life. I think there’s something drastically wrong when TV shows and videogames have a greater influence on a child’s moral and social upbringing than his or her family environment to an extent that the child cannot distinguish between virtual and the real worlds. Besides, almost everything comes with guidance on age-appropriateness and warnings of graphic sexual or violent content. I once met a woman who was all in favour of stricter controls and disciplining in schools but seemed to have either ignored or not noticed the ‘17 years and older’ sticker on all the videogames her pre-teen son was playing.
We’d all be better off if we were left to read the labels, use our brains and arrive at our own conclusions about what we want to watch, play, follow, listen to or ingest.
Rockstar Games™ can only do so much and I think their responsibility ends once the Entertainment Software Rating Board (ESRB) sticker is applied to the game. Consumers and parents/carers (in case of children) need to take it from there.
Last week in the UK, a number of people went totally berserk and started hoarding petrol after one British MP remarked that there was going to be a fuel shortage and that people should start stocking up. Fire services were among the many who were up in arms about what they regarded as an irresponsible remark and warned people of the dangers of storing highly flammable liquids around the house. One woman suffered severe burn injuries after catching on fire while attempting to transfer petrol from a petrol container to a glass jug. She did this in her kitchen, where there was also a gas burner which may have been on at the time. Couple of days later, news channels reported that 81% people blamed the government’s advice for inciting panic in the public. It probably was a bit careless for an MP to advise people to stock up on petrol in frenzy, but can we really blame him if people subsequently chose to fill cans, buckets and water bottles with the damn thing? I’m acquainted with and know of several people who had the sense not to buy into the panic. That is evidence enough of there being some element of choice governing one’s responses to a piece of advice. In the face of such evidence I cannot logically blame one MP for what was irresponsible behaviour by members of the public.
Some time last year, there was uproar about supermarkets lowering the prices of chocolates and other sugary, fatty foods. Forgetting the fact that supermarkets were involved in an aggressive price war for all types of products and goods, groups and charities working to tackle the problem of obesity left no stone unturned in deeming this action by supermarkets utterly irresponsible. Two questions sprang to mind. 1. Since when did supermarkets assume responsibility for regulating the diet of the general population? 2. Why should the healthy, chocolate-loving section of society have to pay higher prices? I also had serious concerns about how these groups view obesity and what support they provide to people struggling with the problem. It seemed to me that they either believe that all people just walk around buying whatever is available cheaply without giving any thought to whether they need it, want it or should buy it, or that only the obese are susceptible to this kind of thoughtless shopping. The latter smacks of prejudice and if it’s the former, as a member of the group ‘all people’, I strongly object to this complete denial of my personal agency and am quite insulted by the unstated but obvious assumption being made here- that I cannot be trusted to make decisions about my behaviour. More recently, similar phenomena occurred with regards to the price of alcohol.
Similarly, I don’t think it’s fair that cigarette companies- as motivated as any other private enterprise by the desire to maximise their profits- are subjected to aggressive advertising/marketing controls. Cigarette packs have had to carry the ‘Smoking is injurious to health’ warning for several decades. Is it just me or is it true that in recent times the warning letters have become blacker, bigger and often larger than even the brand name? Australia recently passed legislation ordering cigarette companies to package cigarettes in identical, plain packaging without any branding and to carry graphic images of the consequences of smoking. In India, TV channels that carry images of people smoking often blur out the cigarette. So all we see is the hero doing something with his mouth to something blurry. I may be wrong, but I don't think this is necessarily better than just showing the damn cigarette.
I bet if you conducted a survey of smokers few, if any, would harbour the delusion that cigarette smoking improves one’s physical health. That being the case, I think cigarette companies should carry a written warning in a reasonable font size but be allowed to use attractive colours and attractive models in their marketing and advertising. As an adult, if I buy something purely because it comes in a pretty box or because I believe doing so will allow me to save children or date a supermodel, I and only I am responsible for the consequences of my decision.
Finally, there’s the matter of the influence of violent videogames and rap music on society, especially children. I recall reading about an incident in India in which a kid watched Shaktimaan (a TV show about a superhero), harboured a wish to fly like the superhero and died after jumping from his balcony. Was it tragic? Undoubtedly. Was the show to blame? Not in the slightest. A rapper famously said that if a child is easily influenced by everything he says in his songs, the child’s parents ought to reflect on why that is the case. Okay, so I have forgotten the actual words and it probably sounded a lot cooler the way he said it, but you get the point. I've been listening to rap since I was a teenager and I frequently play videogames that involve not inconsiderable amounts of killing, shooting, decapitating etc. in spite of which I have never owned a firearm, snorted cocaine or committed homicide in real life. I think there’s something drastically wrong when TV shows and videogames have a greater influence on a child’s moral and social upbringing than his or her family environment to an extent that the child cannot distinguish between virtual and the real worlds. Besides, almost everything comes with guidance on age-appropriateness and warnings of graphic sexual or violent content. I once met a woman who was all in favour of stricter controls and disciplining in schools but seemed to have either ignored or not noticed the ‘17 years and older’ sticker on all the videogames her pre-teen son was playing.
We’d all be better off if we were left to read the labels, use our brains and arrive at our own conclusions about what we want to watch, play, follow, listen to or ingest.
Rockstar Games™ can only do so much and I think their responsibility ends once the Entertainment Software Rating Board (ESRB) sticker is applied to the game. Consumers and parents/carers (in case of children) need to take it from there.
Mommy and daddy relinquish the right to blame Rockstar Games™ if their 11-year-old starts using swear words that he/she picked up while playing Grand Theft Auto.
(*From the song 'Sing for the moment' by Eminem)
